So you know I've been OVER straight-ahead marketing for a while now. Doesn't mean I won't do it for the right company (Venables...you listening?! I know you just got Intel!!!) But I like the new frontier of PR, forged by insightful people like Chris Abraham. It's all about going beyond the usual PR methods. Blogger outreach and fearless social networking are just the beginning when it comes to Next Gen PR and marketing. Getting a the word out for a brand can come quicker in the package of a 2-sentence tweet as it can from old school PR techniques. More on this to come from me. For now, click read more to get a little background info.
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