A quick shout out to my friend Roland Smart, who is featured today on the intriguing video-based tech and influencers blog site, Ideas Project. True to its name, Ideas Project features thought leaders giving an encapsulated (read: BRIEF!) description of a Big Idea. I've posted one video of Roland above, in which he describes how Marketing 2.0 is all about bi-directional conversations with community, and how companies grow out of a community need. For more Roland, read the full posting.
Check it out. He makes a killer point in no time. What can I say, his last name ain't Smart for nothin'.