Tales from the front lines of Brand building, Social Media, and Lead Gen.
Tuesday, August 12, 2008
R/GA Expands Into Branding Biz, Taking on Traditional Player
NEW YORK (AdAge.com) -- As more brands connect to consumers digitally, can traditional branding practices keep up? R/GA Brand Design will attempt to fill the gap between theory and practice of creating a brand in Web 2.0.